Coke Light was searching for a composition by a German newcomer for a new campaign. The challenge: to integrate the Coke Light feeling into an authentic song and to release the song as a single on the artist's channels (Youtube,Spotify, Apple). As part of the campaign, Nessi became the credible testimonial to Coke Light.
Using Facebook and Instagram, she communicated with fans and other interested parties on Coke Light topics. Videos, photos, comments and fan dialogue were part of this successful influencer campaign.